By Jim Bertler on
3/27/2008 9:30 AM
Microsoft has launched the new Dynamics site. Currently, the site only gives information about Microsoft Dynamics CRM and Microsoft Dynamics Communities. The new micro-site is a great idea and allows information about the Microsoft Dynamics products to be viewed and distributed in a cleaner more organized way.
The site contains a community feature that allows you to sign up and create an account to network and collaborate on the uses of CRM. The community also has events, articles, forums and blogs that can be used as an educational tool on how to use CRM more efficiently.
Click here to visit the site and sign up for your free account.
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By Jim Bertler on
3/26/2008 8:07 PM
If you are desperately trying to develop a search engine marketing or search engine optimization campaign and you are having trouble developing keywords, your dreams have been answered.
Microsoft has a page on their advertising Web site that lists the most relevant keywords for each industry. This means instead of testing keywords, you can spend more time increasing the keyword density of each page to improve the search engine relevancy in your industry or market.
This is a great tool and everyone should use it in every industry. Please forward this post along to anyone who is marketing anything on the Web.
Click here to visit the site.
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By Jim Bertler on
3/18/2008 8:02 PM
Improve customer service and marketing with CRM. For some reason customer relationship management or CRM software is sometimes confused with sales force automation (SFA) software which specifically focuses on sales management and pipeline reporting. This concept that CRM is just for sales is a misconception. Therefore, when evaluating a solution that can help your organization with marketing management and customer service don’t dwell on the sales portion and dismiss the solution.
For pharmaceutical, biotech and medical device manufacturers there are few direct customers and sales force software really isn’t needed. These companies could use the marketing and customer service features of CRM.
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By Jim Bertler on
3/14/2008 12:12 PM
As always, Convergence offers a lot of exciting news. There were two important Microsoft CRM announcements.
- All Convergence attendees get a 30 day free trial of Microsoft CRM Live
- CRM Mobile Express will be available soon, my guess is mid April
The big news with SharePoint centered on integration and business intelligence. As SharePoint experts we knew this, but it was nice to Microsoft discussing it and Convergence attendees definitely seemed interested.
The focus for Microsoft Great Plains (Dynamics GP) was on upgrading. Microsoft has released a number of new versions of Dynamics GP over the last few years and clients have gotten behind. I definitely would encourage everyone to upgrade to GP 10. The two or three version upgrades are difficult. GP 10 also offers some excellent reporting improvements.
Read More »
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By Jim Bertler on
3/11/2008 8:01 AM
Convergence 2008 in Orlando has started.
Read More »
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By Jim Bertler on
3/5/2008 2:56 PM
Cornerstone Solutions and one of clients were recently featured in a Microsoft CRM case study. We helped our client take over 250 Microsoft Dynamics CRM users live. We created over 20 custom objects, but limited custom code. Sales, Marketing and Service were all utilized to the fullest extent.
It is great to see our client.... (and us) gain some recognition with Microsoft.
Click here to read the entire case study.
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