In discussing customer relationship management (CRM) solutions with many marketing professionals I tend to think that marketing is the most overlooked component of the software.  Not only is the software component overlooked but the idea of marketing seems to not be foremost in the minds of a lot of “Marketing” professionals.  Many individuals whom I speak to say “we don’t market our product, it sells itself” or “we really don’t have a strong marketing department”.

Here are the 6 steps to developing a Marketing Strategy:

1. Market
2. &l ... Read More »
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According to Lynn Brown, marketing vice president for Right Management, many of the industry's laid off workers are finding jobs at other pharma companies, or in jobs related to the industry, such as contract sales, research organizations, or the biotech sector.

Between January 2007 and March 2008, Right Management interviewed 1,282 pharma employees who were displaced from their jobs, and found that:

• 73 percent found new jobs at the same or higher pay scale
• 84 percent did not have to relocate to find new jobs
• 43 percent found new positions through networking
• 15 percent found new opportunities through the Internet
• 12 percent landed new careers through employment agencies or search firms
• 8 percent obtained new jobs by applying directly with their new employers

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Cornerstone Blog Healthcare

Provider is the monthly magazine for long term care professionals. Their exclusive affiliation with the American Health Care Association and National Center for Assisted Living gives Provider inside access to the people who drive change in long term care. With their finger on the pulse of the profession, they deliver current and accurate information that readers rely on to act on upcoming legislation, meet regulations, deliver quality care and improve operating efficiencies.

Provider just released the 2008 Provider Software Supplier Guide.  For the first time Cornerstone Solutions has made the list of software suppliers to the long term care industry.

Click here for the entire list.

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Cornerstone Blog General

Microsoft announced the Microsoft Amalga, the new family of Health Enterprise Systems. You can read the full press release on the microsoft.com web site.

The products included in the Amalga family are:

• Microsoft Amalga. The new version of the product formerly known as Azyxxi, Amalga is part of a new software category called Unified Intelligence Systems that allows hospital enterprises to unlock the power of all their data sitting in isolated clinical, financial and administrative systems. Without replacing current systems, it offers an innovative way to capture, consolidate, store, access and quickly present data in meaningful ways for use by clinicians and executives of leading-edge institutions. Amalga is designed for hospita ... Read More »
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Cornerstone Solutions is proud to announce our partnership with CareVoyant.  Cornerstone Solutions is a provider of consulting and implementation services for Microsoft Dynamics GP.  Microsoft Dynamics GP completes the financial protion of the total package that is needed by nursing homes, long term care facilities and home care.

For the past twelve years, CareVoyant (formerly known as InfoSys, Inc.) has embraced technological change and seized opportunities to develop integrated healthcare applications across vertical and horizontal markets. These efforts have resulted in comprehensive and integrated solutions that have transformed clinical, financial and administrative workflow for a wide range of ambulatory and post-acute healthcare providers.

CareVoyant's initial success was driven not by marketplace paradigms, but by early-adopter clients who quickly recognized and acted to take advantage of the company's client-centric development ... Read More »

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Cornerstone Blog Healthcare

1. The end of health insurance as we know it.  Or, perhaps, it is the return of health insurance as we used to know it. Employer-paid health insurance used to mean coverage for hospitalization. Even this came with a fairly high deductible. There was no coverage for outpatient doctor visits, lab work, X-rays, and medication. And we've all become accustomed to this over the years. The trend is now reversing itself as the economic pressures of global competition force employers to shift healthcare costs to their employees. This is giving rise to consumer directed healthcare and healthcare savings accounts, generating a profound ripple effect in the healthcare ecosystem.

2. Information everywhere.  Widely accessible Wi-Fi and Wi-Max devices and a myriad of devices that take advantage of the bandwidth can transform the capability to access information at the point of care, and anywhere else it is needed. Consum ... Read More »

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Cornerstone Blog Healthcare

An excellent use of SharePoint is process automation....

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Cornerstone Blog Sharepoint

Today's revenue cycle management joins analytical tools with cash flow to improve patient care and identify new reimbursement opportunities.

Revenue cycle management, which is used by hospitals, is increasingly being employed in physician practices to help reduce billing errors and speed up payment times.

Financial management programs today go beyond billing to help physicians improve patient care, identify underused revenue opportunities, and rein in administrative costs in an environment of shrinking reimbursements.

Revenue cycle management can:

• Reduce denials

• Increase reimbursements

• Reduce compliance exposure

• Increase customer satisfaction

• Increase integration wit ... Read More »

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In efforts to combat counterfeiting Genzyme has taken the initiative to implement an ePedigree system. Genzyme's product lines, oncology and renal treatments, have been traditionally targeted by counterfeiters.

Even though the deadline for California compliance has been moved to January 2011, Genzyme determined that they would comply with the law before the date.

The purchase of ePedigree was not prompted specifically to comply with the law but to adhere to the new and toucher internal policy Genzyme created for their supply chain security.

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Cornerstone Blog Healthcare

There has been a fair amount of talk in the market of late about Microsoft’s new hosted version of CRM called Microsoft CRM Live. 

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Cornerstone Blog Microsoft CRM