In discussing customer relationship management (CRM) solutions with many marketing professionals I tend to think that marketing is the most overlooked component of the software.  Not only is the software component overlooked but the idea of marketing seems to not be foremost in the minds of a lot of “Marketing” professionals.  Many individuals whom I speak to say “we don’t market our product, it sells itself” or “we really don’t have a strong marketing department”.

Here are the 6 steps to developing a Marketing Strategy:

1. Market
2. Read More »
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Provider is the monthly magazine for long term care professionals. Their exclusive affiliation with the American Health Care Association and National Center for Assisted Living gives Provider inside access to the people who drive change in long term care. With their finger on the pulse of the profession, they deliver current and accurate information that readers rely on to act on upcoming legislation, meet regulations, deliver quality care and improve operating efficiencies.

Provider just released the 2008 Provider Software Supplier Guide.  For the first time Cornerstone Solutions has made the list of software suppliers to the long term care industry.

Click here for the entire list.

Cornerstone Solutions is proud to announce our partnership with CareVoyant.  Cornerstone Solutions is a provider of consulting and implementation services for Microsoft Dynamics GP.  Microsoft Dynamics GP completes the financial protion of the total package that is needed by nursing homes, long term care facilities and home care.

For the past twelve years, CareVoyant (formerly known as InfoSys, Inc.) has embraced technological change and seized opportunities to develop integrated healthcare applications across vertical and horizontal markets. These efforts have resulted in comprehensive and integrated solutions that have transformed clinical, financial and administrative workflow for a wide range of ambulatory and post-acute healthcare providers.

CareVoyant's initial success was driven not by marketplace paradigms, but by early-adopter clients who quickly recognized and acted to take advantage of the company's client-centric development ... Read More »

An excellent use of SharePoint is process automation....

There has been a fair amount of talk in the market of late about Microsoft’s new hosted version of CRM called Microsoft CRM Live. 

salesforce.com has decided to play dirty by publishing factual but incomplete information about Microsoft’s CRM R&D budgets.  They state that Microsoft’s total R&D budget for Xbox is greater than that of CRM.  And their findings are true.  What they forgot to state in the numbers is the total market share of each respective product and salesforce.com’s own R&D budget.

The video game console business is a $30 billion dollar a year business.  CRM market in 2006 was $12.6 Billion, of which approximately 37% will be from licenses.  So the entire CRM software market will split about 4.5B in revenue.  30 billion is a much bigger market than 4.6 billion.  It makes sense to spend more money on a larger market than a smaller one.

What does salesforce.com spend on their R&D?  saleforce.com spent about 9.8 million in 2005, 7.0 million in 2004 and 4.6 million in 2003 (&l ... Read More »

Sometimes when executives hear CRM they only think about managing sales.  In fact, CRM is about managing all interactions with the customer.  If you customer happens to be a patient as well then instead of calling it a CRM you can turn it into a PRM or a patient relationship management solution.

Here are a few benefits to adopting a PRM:

Help prevent additional illness. With a 360-degree view of the patient, physicians can more easily identify relationships between current symptoms and future health concerns.

Improve the quality and consistency of care. Automated processes can be created to ensure critical safety procedures are followed, and that the organization is in compliance with privacy and other regulatory policies.

Speed routine processes, such as admissions, referrals and discharges. By analyzing the performan ... Read More »

RFID is a major technology enabler for identifying and tracking goods and assets within a hospital.  It can help hospitals locate expensive equipment more quickly and improve the management of movable assets.   It can help keep track of items used in patient’s room and surgeries.

RFID can be used in conjunction with Microsoft Dynamics GP and its materials management functionality.  With all these technologies working together a hospital environment can contain costs and lengthen the ownership of expensive equipment.

Competition between health plan organizations are increasing and to become a leader in the industry you must have a competitive advantage in order to succeed.  By using business intelligence (SharePoint BI) to allow your staff, partners and executives’ easy access to important customer (Microsoft Dynamics CRM), and financial (Microsoft Dynamics GP) data, you empower individuals and teams to make quick, informed, precise decisions for the company.

For non-profit organizations, like nursing homes, donations can be an important revenue source.  The problem with most funding or donor management software out there today is the inability to integrate with a financial management system.  By using Microsoft Dynamics CRM you can create a closed loop system by being able to market to the potential donor, forecasting the donation and collecting and reporting on it in your financial management system (Microsoft Dynamics GP).  This can also be reported on with other financial data in a consolidated format.