Read the Cornerstone Solutions press release about our Microsoft CRM Live offering.

Microsoft CRM 4.0 trial working well...

Entellium executives indicted on fraud

Microsoft CRM 4.0 Trial site available.....

How do I keep Microsoft CRM Data Clean

Microsoft CRM Live 30 Day Trial

Here is a great link to a webcast hosted by Microsoft.  It basically is all about how the health plan industry needs to increase their customer service operations to better suite their customers or their customers will look for other health plan managers.

Click here view the webcast.

In discussing customer relationship management (CRM) solutions with many marketing professionals I tend to think that marketing is the most overlooked component of the software.  Not only is the software component overlooked but the idea of marketing seems to not be foremost in the minds of a lot of “Marketing” professionals.  Many individuals whom I speak to say “we don’t market our product, it sells itself” or “we really don’t have a strong marketing department”.

Here are the 6 steps to developing a Marketing Strategy:

1. Market
2. Read More »
   Comments (0)

   
   

There has been a fair amount of talk in the market of late about Microsoft’s new hosted version of CRM called Microsoft CRM Live. 

salesforce.com has decided to play dirty by publishing factual but incomplete information about Microsoft’s CRM R&D budgets.  They state that Microsoft’s total R&D budget for Xbox is greater than that of CRM.  And their findings are true.  What they forgot to state in the numbers is the total market share of each respective product and salesforce.com’s own R&D budget.

The video game console business is a $30 billion dollar a year business.  CRM market in 2006 was $12.6 Billion, of which approximately 37% will be from licenses.  So the entire CRM software market will split about 4.5B in revenue.  30 billion is a much bigger market than 4.6 billion.  It makes sense to spend more money on a larger market than a smaller one.

What does salesforce.com spend on their R&D?  saleforce.com spent about 9.8 million in 2005, 7.0 million in 2004 and 4.6 million in 2003 (&l ... Read More »